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Car Talk (Page 40)
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Clinically Insane
Join Date: Jun 2001
Location: Chicago, Bang! Bang!
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I was just so sad when I saw my first R1T a few days ago.
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Administrator
Join Date: Jun 2000
Location: California
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Originally Posted by subego
I was just so sad when I saw my first R1T a few days ago.
Any particular reason? I have good impressions of Rivian products, and owner sentiment seems to agree.
Admittedly, I've seen a grand total of one (1) on the road so far, and have yet to look one over in person.
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Clinically Insane
Join Date: Jun 2001
Location: Chicago, Bang! Bang!
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That I can’t get it in a two-seater with a full sized bed.
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Clinically Insane
Join Date: Apr 2007
Location: Iowa, how long can this be? Does it really ruin the left column spacing?
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Single cab long beds are work trucks, designed for real work, purchased by people looking for the most function at the lowest price. Manufacturers are trying to maximize margins on electric vehicles, which means appealing to buyers that are willing to pay high prices for luxuries that automakers can add for very little actual cost like extra seats, electronic features, and luxurious interior materials.
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Clinically Insane
Join Date: Jun 2001
Location: Chicago, Bang! Bang!
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I figured they’d be taking a swing at the more utilitarian stuff by now, but of course these are car companies.
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Addicted to MacNN
Join Date: Sep 2000
Location: The Rock
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I mean everyone is still mostly losing money on these as far as I can tell. Not a lot of companies in any industry looking to lose even more.
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Mankind's only chance is to harness the power of stupid.
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Administrator
Join Date: Jun 2000
Location: California
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I believe they're calculating losses by: total company spending divided by the number of trucks & SUVs shipped. Something like $35K loss per truck, if I recall correctly.
But R&D overhead, and building factories are initial costs more than running costs. So I'd rather figure the cost-to-manufacture for the R1Ts and compare that to retail price. Then class the R&D + Production investments as capital overhead. The trucks probably sell at a profit over their manufacturing cost.
But I'm not an accountant, and Ford calculates things the same way Rivian does. Ford Blue makes their EVs, and with all the new factory investments, it's billed as losing a ton on each Mach-E or F-150 Lightning sold. Expected to remain that way for a few more years, too.
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Clinically Insane
Join Date: Apr 2007
Location: Iowa, how long can this be? Does it really ruin the left column spacing?
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I would believe that's why companies are spinning off EV manufacturing as its own division - they can pile the losses of initial investment on that division, protecting the profitability of their ICE manufacturing and giving them the ability to drive a narrative of "EVs are expensive!" so they can justify high prices.
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Moderator
Join Date: Aug 2001
Location: Nobletucky
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Originally Posted by subego
I figured they’d be taking a swing at the more utilitarian stuff by now, but of course these are car companies.
I don’t think Rivian is aimed at that market. They took a look at the pickup-used-as-family-car-and-occasional-bags-of-mulch crowd and saw an opportunity to offer something more bespoke to their actual needs.
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Clinically Insane
Join Date: Jun 2001
Location: Chicago, Bang! Bang!
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That was a general “they”, though since Rivian makes Amazon trucks, they might enter the market.
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Administrator
Join Date: Jun 2000
Location: California
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My impression is Rivian is offering the delivery van for generic sales now. I saw a YouTube reviewer looking over the generic version, which omitted any Amazon colors.
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Administrator
Join Date: Apr 2001
Location: San Antonio TX USA
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Originally Posted by Thorzdad
I don’t think Rivian is aimed at that market. They took a look at the pickup-used-as-family-car-and-occasional-bags-of-mulch crowd and saw an opportunity to offer something more bespoke to their actual needs.
I agree. I think Rivian wants to be a high-end brand, and so they want to stay away from designs that seem “utility vehicles”. The delivery van thing isn’t apparently aimed at consumers, but rather fleet sales. There they don’t need to be as concerned with a look.
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Glenn -----OTR/L, MOT, Tx
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Clinically Insane
Join Date: Jun 2001
Location: Chicago, Bang! Bang!
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This was posted to dunk on, but I kinda like it.
Edit: also, with one exception, some nice service loops.
(
Last edited by subego; Jul 4, 2024 at 09:58 PM.
)
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Moderator
Join Date: Aug 2001
Location: Nobletucky
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